John Lewis

The Best Christmas Advert?

2011 John Lewis Advert Proves A Massive Hit!

Cute kid ✔ Catchy song ✔ An advert that tugs at the heart strings ✔

The new John Lewis shows a childs spending 10 days counting off the hours, minutes and seconds until Christmas, not so he can indulge in a frenzied present-opening fest, but so that he can experience the joy of giving his parents a special gift of his own.

The John Lewis advert shows that it’s better to give than to receive – that’s the twist, and it took a child to point that out. This John Lewis advert focuses on core family values, in these economic belt-tightening times, and it has captured the public mood, unlike Littlewoods!

The ad first “launched” on Twitter and YouTube, allowing time to generate chatter before it landed in the nation’s front rooms during The X Factor. Costing £6m to produce, the Hollywood production values and editing throughout the 90 second John Lewis Christmas advert, has already been everything its creators hoped for.

http://www.johnlewis.com

Our Pick Of John Lewis Christmas Gifts

Whose Advert Is The Best?

Over the past few years, Christmas adverts are less advert and more “event”! The grand unveiling of a brands advert is much anticipated with people tuning into the TV at certain times, to ensure they catch the first glimpse. But which will win the Christmas Advert of 2011?

Tell us on Facebook which advert you think is the best, and you could win a £100 John Lewis voucher!

The Long Wait
A cute faced boy counts down the hours until Christmas, not so he can receive his present, but so he can give his presents to his parents. The music is by Slow Moving Millie.
Our verdict: Outright winner

Marks & Spencer

When You Wish Upon A Star
With Craig out of it, the M&S advert is for the time being, the only way to get your fix of all the X-Factor finalists singing When You Wish Upon A Star.
Our verdict: Good effort

Littlewoods

Nativity Play
With hundreds of consumers attacking the Littlewoods advert on social media sites, complaining that it is inappropriate given the current economic climate, we suspect this may not be a favourite of 2011!
Our verdict: Costly mistake