Lego Grabs Top Spot
Back in August, we reported that Lego was going to be a big hit this Christmas, but we never predicted it would be this big!
High Street Stores and online shops have been unable to meet the huge demand for the famous building blocks, leading to prices being two to three times more expensive via the usual internet channels. A quick search for Lego on Amazon or Lego on eBay will show the frightening results!
Lego has enjoyed a major revival with its sales already showing an increase of up to 25% when compared to last year, as parents continue to search for the the traditional toys this Christmas.
Leading store such as Tesco and Asda have sold out of the most popular ranges of the toy including Star Wars, Power Miners and Indiana Jones sets in the lead up to christmas. Other, smaller independent retailers, selling Lego on Amazon or promoting Lego on eBay, are charging between two to three times the official listing prices of Lego.
A Lego Star Wars Clone Walker Battle Pack has an official price of £9.79 but on Lego on eBay can fetch as much as £29.95 plus £5 for delivery .
The official listing price for the Lego Indiana Jones Temple of Doom is £73.39 – the cheapest deal for Lego on Amazon is double that, and consumers are willing to pay it to ensure their child gets the must have toys.
Some people are calling the online retailers exploitative, yet it’s an all too familiar story that is mirrored by travel companies during school holidays.
Tags: amazon, lego, Lego Star Wars
