The display has the ability to switch between white on black to black on white at the press of a button. It can also change between a standard numeric digital display in one mode, and a graphical hour clock display in another.

Electronic Ink is a fusion of chemistry, physics and electronics creating a new revolutionary material. Made up of tiny microcapsules containing black and white charged particles, they can be brought to the surface with the use of electrodes.

The result is a sharp, easy to read display that is sure to get noticed. This technology also means there is ultra low power consumption.

The watches have a futuristic minimal appeal and come with either a leather strap or PU (polyurethane) strap.